You have your anti-aging skincare routine down to a science, you never leave the house without wearing vitamin c serum and sunscreen, and at night you refuse to let your face touch the pillow without applying under-eye treatment and moisturizer. But what are you doing about your neck?

Americans spend so much effort preventing signs of aging like creasing and wrinkling in the space between their chins and foreheads. In reality, the neck often starts to look older long before crow’s feet enter the picture. The skin on our necks is thinner than the skin on our faces and it’s exposed to the same wear and tear. Unfortunately, it also tends to get a lot less TLC, if any at all.

“Over time, skin loses collagen and elastin,” says New York City plastic surgeon Benjamin Paul, MD. Dr. Paul explains smoking and sun damage can also further accelerate aging of the skin on the neck. Those aren't the only causes of neck aging. As we get older, laxity in the neck occurs due to a loss of support from connective tissue and muscle. This leads to what we commonly call a “waddle” or “turkey neck" and looks like loose skin under our chin.

The appearance of sagging skin on the neck can affect everyone. Repeated pulling of the platysma muscle, which is the muscle men often flex while shaving, tugs on the overlying skin and causes it to wrinkle over time. According to Dr. Paul, thyroid or neck surgery also loosens the neck and can contribute to an older appearance.

While there’s not much we can do about getting older, it is possible to slow down the physical signs of aging. Here are some ways you can prevent future sagging skin and promote a younger-looking neck.

The Use of Topical Treatments

The truth is that buying a separate product for these areas is unnecessary and more often than not a total waste of money. Surprisingly these products rarely contain ingredients that can help improve the signs of aging or they come in jars, and appallingly they almost never contain sunscreen!

Anything you use on your face you can use on your neck!  We use all of our products on our neck.  When you are applying skin care just use what you are using on your face for our neck at the same time, that goes for sunscreen too. Skin anywhere on your body requires the same types of beneficial ingredients as your face—skin-replenishing ingredients, antioxidants, soothing agents, skin-restoring ingredients, and sunscreen during the day to delay the appearance of aging skin! If you are having issues with an aging neck then use your anti-aging skin care products there are well. If you have some skin discoloration issues on your neck then use the brightening skin care products.

Protect Your Skin From the Sun

It’s common knowledge that sun exposure causes major damage to your skin. This includes the delicate skin on your neck, which is one of the first places the signs of aging can take hold. According to Dr. Paul, the single best thing you can do to preserve a youthful neck and prevent sagging skin, age spots, and fine lines is to wear sunscreen.

The American Academy of Dermatology recommends an SPF of at least 30 because it blocks 97 percent of the sun’s damaging UVB rays. Apply sunscreen to your face and neck every morning before putting on your makeup, whether you’re spending the day indoors or outside. Remember to reapply every few hours to make sure your skin is always protected.

Embrace Technology to Improve Sagging Skin

It can be challenging to treat sagging skin with topical products alone. At the same time, many patients are hesitant to go under the knife to correct loose neck skin. Luckily there are several professional skin tightening options that can give them the results they desire without surgery.

“Radiofrequency and ultrasound devices aim to tighten the neck with energy,” says Dr. Paul. The treatments have been shown to tighten loose neck skin by using energy to heat the skin and boosts the production of collagen and important proteins. However, Dr. Paul cautions that the effects of these devices is limited and patients may need multiple treatments to see results.

Go Under the Laser, Not the Knife

We know lasers can reduce unwanted hair and remove tattoos, but these incredible devices can also be used to rejuvenate the skin and promote a more youthful look. Laser resurfacing involves directing short, concentrated, pulsating beams of light at the face or neck to remove damaged skin layer by layer.

With laser resurfacing, “the goal is to improve lines, texture, and surface irregularities,” says Dr. Paul. There are two types of lasers commonly used in skin resurfacing: ablative CO2 lasers and non-ablative (fraxel) lasers. “There is more tightening with ablative lasers, though there is a higher risk of neck scarring,” Dr. Paul cautions. “Choose your laser doctor carefully.”

Try Intense Pulsed Light Therapy For Dark Spots

If you have dark spots on your neck, you’re looking at the results of sun damage. Luckily, you don’t have to live with age spots forever. Intense pulsed light therapy (IPL) is similar to a laser treatment in that it uses energy to treat wrinkles, dark spots, and sun damage. But it’s different because it releases many different wavelengths of light, so is more scattered and less targeted. During an IPL treatment, pigment in the skin absorbs the light, which is converted to heat. The heat then destroys the unwanted pigment to fade the appearance of red and brown spots. According to Dr. Paul, it may take between three and five IPL treatments to see results.

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They say beauty is in the eye of the beholder. What one person sees as attractive is often completely different than what someone else thinks. This is especially true when comparing the specific ideals of female beauty across different countries. The beauty standards set by the society we live in have tremendous influence on the styles and trends we are drawn to.

Here is an interesting example: In America, we see tan skin as beautiful. We strip down and have our bodies sprayed and contoured to get a golden glow. By comparison, a creamy complexion is considered beautiful in many parts of Asia. Japanese women often wear long sleeves and hats to the beach to keep their skin fair. When we are inundated with images of bronzed celebrities and ads for self-tanning products, it is easy to forget the same trend might not be as popular in other parts of the world.

In the past few years there have been some fascinating experiments done to see how the rest of the globe interprets beauty. In one, a journalist sent a photo of her face to freelancers in over 25 countries and asked them to make her look beautiful. A similar experiment had female graphic designers in 18 different countries Photoshop the image of a woman into the “ideal” body type according to the beauty standards where they live. In both experiments, all of the photos look vastly different from one another.

Comparisons like these fuel our fascination with global beauty trends. Why is plastic surgery so popular in South Korea? How do French women pull off an effortlessly gorgeous look? Here is a peek at how beauty is perceived and what cosmetic procedures are trending in six different parts of the world.

The desire for a milky, smooth complexion is also popular in other parts of Asia, including South Korea. While pale skin was originally a signifier of wealth and prestige, the desire for white skin is now associated with youthfulness. The first signs of aging on Asian skin is pigmentation, not wrinkles, so men and women use beauty products with whitening agents to appear as light and ageless as possible. These beauty products, known as K-beauty in the global market, are focused on health and hydration (we can thank South Korea for sheet face masks). It is about nourishing your skin so you look incredible with little to no makeup. Korean beauty consumers favor a dewy, glowing complexion with textured, yet natural eyebrows. Beauty trends lean towards soft, earth toned eye shadow and natural lips with lightly tinted color.

In South Korea, having big, wide eyes is also considered beautiful. Every year, thousands of young people undergo double eyelid surgery to make their eyes appear larger. The procedure was the third most popular cosmetic surgery worldwide in 2016, when more than 1.3 million operations were reported.

When it comes to going under the knife, nowhere in Asia is plastic surgery more popular than South Korea. The research company Gallup Korea found that roughly one in three Korean women between the ages of 19 and 29 said they had cosmetic surgery. In addition to double eyelid surgery, jaw reduction is another popular procedure and is used to slim the chin and create the highly desired “V” face shape. In Korean culture, it is not uncommon for women to undergo rhinoplasty to make the nose bridge appear higher and more pronounced.

Despite the prevalence of plastic surgery in South Korea, the desired aesthetic is not to appear overly “done.” Rather, a woman undergoes a series of small and subtle operations to look different from everyone else – a more beautiful version of herself.

French ideals of beauty are imperfect, laid-back, and undone. In France, women believe the notion of beauty should be pleasing to oneself above all, and that the most beautiful women are the ones who look effortlessly gorgeous. Rather than using irritating skincare products, crash dieting, and plastic surgery to make themselves feel beautiful, women in Paris prioritize pleasure and love their bodies as they are.

When it comes to maintaining a flawless complexion, the French base their beauty routines on prevention, rather than quick fixes. Women take care of their skin from a young age using beauty routines and secrets passed down from their mothers and grandmothers. However, the French’s unfussy attitude towards beauty does not mean plastic surgery is off the table.

According to the most recent Global Aesthetic Survey released by the International Society of Aesthetic Plastic Surgery (ISAPS), breast augmentation is the most popular cosmetic surgical procedure in France. Eyelid surgery is also common, listed as the number one facial cosmetic operation. Hyaluronic acid and Botulinum Toxin (BOTOX®) are the most common non-surgical procedures among French women.

When we think about Brazilian beauty standards, the Brazilian Butt Lift and barely-there waxes are the first things that come to mind. This South American country is obsessed with beauty and being attractive is perceived as crucial to getting a job and finding a partner. In fact, beauty is such a central part of life in Brazil that plastic surgery is free or low-cost in public hospitals. This intense longing to be beautiful has made Brazil the second most popular country for plastic surgery with more than 2.5 million procedures performed in 2016.

The most popular plastic surgery in Brazil is liposuction, which is closely followed by breast augmentation. Abdominoplasty (also known as tummy tuck) and breast lift round out the top procedures in the country. The popularity of these body-sculpting surgeries is telling. Brazilians feel extreme pressure to have a perfect figure they can flaunt in a bikini. Women are even going as far as to have liposuction of the toes in pursuit of a flawless body.

When it comes to cosmetics, Brazilian women take a more natural approach. Brazil is a tropical country – it is hot and humid all year round – so a full face of makeup would instantly melt off. Brazilian beauty is based on a personal care routine that puts skincare front and center. Sunscreen is a must, as are beauty products with natural ingredients like coconut oil.

It is somewhat hard to pinpoint the beauty standards in America since there is such a variety of cultures and races. And, what is considered beautiful has changed dramatically over the past few decades. In the ‘90s, the beauty standards were to be tall, thin, and fair-skinned. Beauty brands had complete control over what defined beauty. However, according to research by Mintel, the beauty industry is changing. Men and women are starting to embrace their imperfections and take control of how beauty is defined. Today, the confidence that comes from accepting and loving one’s body is considered beautiful.

While the body-positive movement is gaining momentum, there is still pressure to achieve the perfect figure. The Kardashians have set the bar high with tiny waists, voluptuous curves, and full lips – beauty trends that are unattainable for most women without cosmetic procedures. Perhaps that is part of the reason why the United States racked up the most plastic surgeries out of every country in the world. From New York to Los Angeles, a whopping 4.2 million operations were performed in 2016.

Breast augmentation is the most popular plastic surgery in the U.S., followed by liposuction. More than 1.1 million Americans received BOTOX® to decrease the appearance of wrinkles and prevent future signs of aging.